Know about SEO and its importance

Objective:

What is SEO?
Types of SEO?
What is On-page SEO?
What is Off-Page SEO?
Key factors of On-page and Off-Page SEO?


Search engine Optimization is the technique to optimize the websites to give a rank on Google search. Since these days it is becoming the craze of webs so websites uploaded day by day so traffic is also increasing. In this scenario SEO provide the rank of website so that it may appear on the first page (within top ten) of the Google Search.

Types of SEO:-

There are two types of SEO which are given below-

i) On Page SEO

ii) Off Page SEO

On Page SEO:-

On page SEO is the technique to optimize with the factors which effect on your website or web page. It covers what can be done on the web pages itself. Factors of On Page SEO are given below-

i) Keyword Research

ii) Title

iii) Meta Description 

iv) ALT tag in image

v) H1 tag

vi) Structured URL

vii) Internal Linking

viii) Content

ix) Sitemap

x) Accessibility and Usability

Avoid mistake which are listed below-

i) Duplicate Content

ii) URL variant of same pages

iii) Content Onsite but images off-site

iv) Duplicate Title

Avoid Spamming as-

Hidden text

Hidden links

Keyword repetition

Doorway pages

Mirror pages

Cloaking

In SEO strategy ON page SEO play only 10 % role to optimize the website but the Off-page SEO 90% because it provide the back link to your Website or webpage from social media, search engine, social bookmarking, directories, forum etc.

How to research keyword:-

 If you want to research keyword then you have to follow the below given steps which are given below-
 i) Go to https://adwords.google.com/KeywordPlanner(Copy and paste this link)
ii) Create an account
 iii) Now login with this account
iv) Go to Tools Menu and select Keyword planner
v) Click on the option "Search for new keyword and ad group ideas"
 vi) You will get the text box to input your keyword
vii) Click on Get idea
viii) You wil get related keywords with their monthly visiting, compatiotors details

Importance of title tag:-

Title tag must be unique and matched to your page article because when user click your link or open your website it display first and attract users to view the web page. While developing a website or seo the website you must focus that the keyword is included with title tag. It has also the limitation of characters 70 so always mention it while creating the title tag. Suppose that you are using the keyword, SEO then you have to include this tag in your title as, SEO and its importance, SEO training, SEO and its technique to optimize a website etc.

Meta Description:

Description is also known as Meta description which play important role to optimize your website. The targeted or focused keyword must be included with description and it must be less than 150 characters because most of the Search Engine accepts 150 characters of description. Your description should be attractive and impressive so that users.

Content:-

It is one of the most important part of the SEO so it must not copy or duplicate. The content of your webpage must be unique, attractive and informative so that user can get help. You must try to give the content of the web page more than 500 words.

URL:-

If you are developing a website or optimizing  it then you have to also mention that the structure of the URL must match to your title and the content of the web page because if user open your link and the URL not focus on the content then it may that he/she not stay for a long time or closed after looking on the URL because first URL opened and users look on it. Create the URL in structured way so that it can focus on the web page.

Off-page SEO:-

Off-Page SEO is the technique and most important part of SEO which play most important role to provide the Google rank to a website. The main purpose of this technique is to get the back link of the website from social networks such as social bookmarking, directory, ad posting, forum, comment etc.

i) Social Bookmarking
ii) Directory
iii) Search Engine Submission
iv) Forum
v) Faq
vi) Comment posting
vii) Ad posting
viii) Article Submission
ix) Blog Posting
x) PPT submission
xi) You tube video posting
xii) Link baiting
xiii) Hub page
xiv) RSS feed
xv) Facebook page

How to post social Bookmarking?

Follow the given steps if you are a SEO and want to post Social Bookmarking- 

i)  Go to the Bookmarking sites
ii) Go to the Register option and resister with your username, id and password
iii) Go to the given email id and verify to continue
iv) Now click on Submit a new story or Submit link or Add link
v) Give the URL of the website you have to optimize
vi) Click on continue
vii) Fill the form, captcha and Submit

How to post Directory?

Follow the given steps  

i)  Go to the Directory sites
ii) Go to the Register option and resister with your username, id and password
iii) Go to the given email id and verify to continue

Sometime you may not need to verify so login 

iv) Now click on Submit a new story or Submit link or Add link
v) Give the URL of the website you have to optimize
vi) Click on continue
vii) Fill the form, captcha and Submit

How to post forum?

 If you want to post forum then you have to follow the given steps-

 i)search with the keyword +forum
 ii) Open link which has forum matched to your keyword
 iii) Register or sign up
iv) Go to the email address you have entered and verify that you are genuine
 v) Back to the forum page and login with the user name and password you have recently created
 vi) Go to the Reply option and write your answer
vii) before submitting the post click on Preview option to be sure that there is nothing mistake then post

Search Engine Submission:

If you want to do search engine submission then you have to go to the given link where you will get list of search Engines.

http://www.freewebsubmission.com
Open one by one and register then post link of your site.

Comment Posting:

Comment posting is also one of the best and most used technique of Off-Page SEO so you can try it by following the given steps-

i) Open the blogger web page matched to your keyword
ii) Login or Sign in
iii) Write the comment
iv) Click on Preview and fill the captcha then
v) Publish

Article Submission:

In article submission you have to write article of your web page and post on free sites such as blogger, puzl, webs etc. and get the back link for your web page. Suppose that you have developed a website and there are so many pages, if one page is SEO then you have to write article on SEO and post on blogger, puzl, webs etc. sites to redirect to your own website.

PPT submission:

Create a good ppt (powerpoint presentation) of your web page and post on slideshare.net. It will help to rank your website and display the webpage on the google first page without any extra cost.

YouTube Video Submission:

If you want to post youtube video to rank your website then you have to ceate the youtube video of your web page.

i) Create PPT
ii) Change ppt into youtube video
iii) Go to www.youtube.com and sign up for your account
iv) Click on Upload and browse to select the youtube video then give the Title, Keyword, Meta tag and Description. In the Description box give the address of the web page for which you have created this video.
v) Go to Publish option and post it.

How to post a faq:

FAQ posting is similar to forum posting because like forum you have to search faq sites and give the correct answer then back link for your website or web page.

i) Open faq site (keyword+faq)
ii) Register or Sign up
iii) Sign in with the account you have registered or created and give the answer and use your keyword with back link of your website.